Ebook Download Nature's Fortune: How Business and Society Thrive by Investing in Nature
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Nature's Fortune: How Business and Society Thrive by Investing in Nature
Ebook Download Nature's Fortune: How Business and Society Thrive by Investing in Nature
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Audible Audiobook
Listening Length: 6 hours and 44 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: May 13, 2013
Language: English, English
ASIN: B00CRHU4KA
Amazon Best Sellers Rank:
What is an investment banker doing as head of an organization devoted to preserving nature? That was the exact question posed to Mark Tercek by Russell Train, the former head of the Environmental Protection Agency. And it is the starting anecdote in the book. Tercek made his mark as a senior executive at Goldman Sachs - an organization known more for its bottom-line orientation than its desire to do good for the world. But it was at Goldman that he became aware that protecting nature is a good investment. There were many occasions when improving its environmental record helped a company bolster its financial results. As Tercek freely admits, "Our primary motivation was not philanthropy or corporate social responsibility, important as they are, but purely business."But persons evolve. And as he became more comfortable at The Nature Conservancy, Tercek saw more clearly than ever that "..nature means all species of animals and plants, their habitats and the ecological processes that support them."What I like about Tercek's approach is that he tries to incorporate business as a partner in conservation. He is an advocate for strong and effective government policy but he is a champion of trying to persuade businesses to voluntarily embark on environmental initiatives. He admits that he is not sure if working with businesses will produce environmental benefits but believes that one has no choice but to try. Given the dominant global role of business it id difficult to argue with that position.The book is easy to read and has separate chapters on different environmental issues. Take de-forestation. Soy beans from the Amazon rainforest traveled to Liverpool, became chicken feed and then nuggets sold by McDonald's. The activist Greenpeace sent its boat to block the shipping terminal, protestors in chicken suits tied themselves to chair in McDonald's outlets and posters went up showing Ronald McDonald carrying a chainsaw. McDonald's capitulated, joined forces with Greenpeace and pressured the giant agribusiness Cargill to step up its conservation efforts.Is this a tale of victory of the righteous? Or is it a tale of a malefactor getting away with a token surrender to public outrage? Probably both. But undoubtedly the change did at least lessen the pace of destruction of the rainforest.Tercek is a believer in market principles such as implementation of a carbon tax to reduce emissions. But he also needs to cover the possibility of "perverse incentives" actually undermining the stated objectives. Thus, for example, an attempt to buy Freon from old refrigerators etc. to take it out of circulation resulted in pirate operations that manufactured it so that they could be sold to the government at a profit.Over all this is a book that will give you a better grasp of the environmental challenges we face and what major players are doing about this.Certainly worth reading.
The need to value nature much like a potential investor would a startup they were considering investing in is a summary of Mark A. Tercek and Jonathan S. Adam's thesis. For example, what would an accountant show on a spreadsheet as the value of coral and oyster reefs? Reefs act as a buffer, making the outpouring of water from ocean waves less destructive, more manageable. This in turn lessens the likelihood of flooding of buildings, among other benefits.From restoring fisheries to oyster and coral reefs to floodplains to realizing how our world is affected by climate change, Nature's Fortune aims to educate readers on the critical need of reducing society's dependence on grey infrastructure and the cost-effectiveness of replacing this with green infrastructure.The authors cite multi-national companies, fishermen, farmers and others who have partnered with governments and environmental organizations, such as the Nature Conservancy, to reduce their footprint (think harm to or effect on nature), increase the amount of natural capital in the world (think Brazilian rainforests that sequester carbon, oyster and coral reefs that protect our coastlines, and fisheries that produce the shellfish and shrimp we consume) and to make operations greener (effecting a partnership with nature instead of working against it).Nature's Fortune briefly discusses how the increasing human footprint is sowing the seeds of climate change and what this means for society. The age-old saying, "Don't fool with Mother Nature" remains a good warning. More extensive discussion of climate change and its effects is beyond the scope of Nature's Fortune. For an interesting take on climate change in the form of fiction, read Dan Brown's Inferno and Abdi-Jamil Nurpeisov's Final Respects.Reading Nature's Fortune was relatively easy as the authors defined terms, using examples to further explain and clarify their ideas, and linking earlier chapters to the ongoing narrative. More of this type of literature is needed. One area I wished the authors would have incorporated into earlier chapters was addressing how to endear future leaders' (the youth) minds and hearts to the vision laid out in Nature's Fortune.
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